Case Study: Website Design for Thermal Environment Sales
Client: Thermal Environment Sales, Inc.
Industry: Commercial & Industrial HVAC
Location:Clifton Park, NY
Project Type: One-Page WordPress Website + Ongoing Maintenance
Overview
TES, a respected manufacturer’s representative in the commercial HVAC space, needed a modern, mobile-responsive website that would reflect their expertise and provide clear visibility for their location, contact information, and the many manufacturers they represent. Their existing digital presence was limited and lacked a central resource to showcase their capabilities and partners.
They were not looking for online sales or advanced SEO — just a clean, professional site that demonstrated their legitimacy and made it easy for contractors, engineers, and building managers to find the manufacturers and HVAC systems they support.
The Challenge
DJ WebDesigns delivered a streamlined one-page WordPress website built using the Kadence Pro theme with the following features:
- Hero Section with company introduction and service area
- About Us section highlighting their long-standing industry presence
- Manufacturer Directory in a tabbed format, linking to each vendor’s site
- Interactive Contact Section with hours, address, and location map
- Call-to-Action (CTA) inviting visitors to explore HVAC solutions
- Fully responsive design optimized for desktop, tablet, and mobile
I also handled the domain and hosting transition, coordinated with the client’s IT team to preserve their external email service, and provided custom graphics for the Hero section.
Project Goals
Our Approach
- Held a discovery session to understand goals and expectations
- Recommended a one-page structure as the ideal solution
- Customized the Kadence WordPress theme with brand color #003A96
- Initially proposed a tabbed display for health plan logos, but during design discussions, we transitioned to a cleaner, responsive grid layout to ensure better usability and consistency
- Designed and delivered logos in formats suitable for both print and digital use
- Built the site to be fully mobile-optimized
- Provided post-launch support, training materials, and care plan information
Results
The site was completed and launched on time, with the client expressing immediate satisfaction and noting improved engagement with their partners. In the first 30 days post-launch:
- Website sessions increased by over 213%
- Two full offsite backups were completed
- Jetpack stats showed strong early traffic, with top activity at 9 AM on weekdays
- All plugin and theme updates were applied and verified
- Ongoing performance and uptime monitoring were set in place
Ongoing Partnership
Following the website launch, Tesh Heating & Air enrolled in DJ WebDesigns’ annual Website Care Plan, which provides ongoing updates, backups, and performance checks. They now have peace of mind knowing their site is actively monitored and supported.
Feedback
“The website looks good.” — Client
Tools & Technologies
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