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Case Study: Chasing Health Consulting Family Health NP, PLLC

Client: Dr. Tina Omorogbe
Industry: Healthcare / Nurse Practitioner Services
Project Type: One-Page WordPress Website
Platform: WordPress + Kadence Theme
Website: https://chasinghealthicare.com

Overview

Chasing Health Consulting Family Health NP, PLLC is a nurse practitioner-led healthcare practice founded by Dr. Tina Omorogbe. With a strong focus on compassionate, culturally sensitive, and holistic care, Dr. Omorogbe serves adults aged 18 and up through virtual, telephonic, and onsite consultations.

Dr. Omorogbe needed a professional and user-friendly website that clearly communicates her services, values, and approach to healthcare—all while making it easy for potential patients to schedule appointments.

Project Goals

  • Develop a clean, modern one-page website that reflects the warmth and professionalism of the practice.
  • Highlight key services including preventative care, chronic disease management, and general wellness.
  • Make it easy for patients to get in touch, understand payment options, and book appointments.
  • Optimize the site for both desktop and mobile viewing.
  • Launch within a short time frame and modest budget.

My Approach

  • WordPress Setup: Installed and configured WordPress with the fast and flexible Kadence theme.
  • Custom Design: Designed a fully customized one-page layout tailored to the healthcare industry.
  • Content Structuring: Organized and formatted the client’s content into the following sections:
    Hero Section, About Us, Services, Contact Information, Payment Options, Call to Action / Appointment Scheduling, and Footer
  • Plugin Integration: Installed essential plugins for SEO, caching, contact forms, and performance.
  • Mobile Optimization: Ensured responsive design across all device sizes.
  • Google Drive Collaboration: Set up a shared folder for smooth content collection and feedback exchange.
  • Held a discovery session to understand goals and expectations
  • Recommended a one-page structure as the ideal solution
  • Customized the Kadence WordPress theme with brand color #003A96
  • Initially proposed a tabbed display for health plan logos, but during design discussions, we transitioned to a cleaner, responsive grid layout to ensure better usability and consistency
  • Designed and delivered logos in formats suitable for both print and digital use
  • Built the site to be fully mobile-optimized
  • Provided post-launch support, training materials, and care plan information

Challenges

  • The client had a very tight timeline and needed something polished within one week.
  • Initial content and images needed organizing and formatting for web readability.
  • I used assets from the client’s Facebook page to temporarily fill in gaps and keep the project moving quickly.

Results

  • The site was delivered on time and within budget.
  • Dr. Omorogbe was thrilled with the clean design, professional tone, and simplicity of navigation.
  • The site is now a central hub for patient inquiries, appointment scheduling, and service information.
  • The one-page format makes it fast-loading and easy for visitors to find key information quickly.

Feedback

“I’m very pleased with how everything turned out—thank you for making the process smooth and stress-free. The website looks great!”
— Dr. Tina Omorogbe

Tools & Technologies

  • WordPress
  • Kadence Theme & Blocks
  • Yoast SEO
  • Affinity Photo to optimize images
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