8-Step Approach to Creating a Website That Will Grow Your Business, and Attract New Customers

There is a wide range of web design service providers available on the internet. All providers are not the same; however, some are better than others. Are you looking to create a website that will help grow your business, attract new customers, and increase your customer base? If so, the following basic 8-step approach can get you started to create a website that will help you achieve your business goals.

Step 1. Come up with a sample design for your website.

It’s good to have the concept of an ideal website for your business. You probably will know or find someone who has recently had a similar website to the one you have in mind. You can view WordPress themes from wordpress.org repository if you intent to design with WordPress to see which ones match your business goals or your web designer can create a custom theme for you. If you or friend have some graphic design experience, you may have him or her help you create a mock draft of what your website would look like. The web design service provider can turn it into a stunning navigable website. 

Step 2. Decide on a budget to create your website.

The cost of creating websites can range from, as low as, $200 to $20,000 or more. Sometimes you get what you pay for while you want to build a more affordable website for your business. One of the most important things to consider when looking for a web designer for your website is the cost. But you cannot decide if a web service company is “too expensive” without first comparing features. So, when looking for a website that will convert visitors to customers, penny-pinching to create a business website may not be a good idea.

Step 3. Look for a web design service provider that can create a website that is unique to your business.

When it comes to finding a web design company you need to do research. Chances are, you will know or find someone who has recently had a similar website to the one you have in mind. They can recommend a good company. Better yet, do a quick Google search for a “web design services near me.” Begin to set up a project discovery meeting with potential web designers from your narrowed-down list so you can learn about their process, team, and plans for designing your website. You will know which of those web service providers is the best fit for you and your business after completing this process. 

Step 4. Make sure your website is optimized for search engines.

To make your website highly functional, one of the very few things you need to do is optimize it for search engines. Your web design service provider must create a website that is easy to navigate and be filled with keyword-rich content. Your website must be responsive in order to accommodate all mobile device users. 

Step 5. Make sure your website is user-friendly.

Have you been to a website where you have to swipe to increase viewing areas? A website created with good typography will make your site user-friendly and helps you with search engines. Make sure the website is designed so that the text is easy to read based on mobile screen sizes. The buttons and links should be easy to find so that users can move around the website easily. Although the appearance of a website does not guarantee lead generation, it is also important for a website to look appealing to visitors

Step 6. Make sure your website is updated regularly.

Work on the website does not end after a project completion with your web service provider. A website is a tool that makes your business grow so it needs regular maintenance just like every other tool in your business. Update your website’s “accessories” regularly, such as updating plugins, adding fresh content, and fixing broken links.

Step 7. Make sure your website is secure.

The security of your website is very important. After researching, you must install a reliable security plugin. You can protect your files by using a password or two-factor verification to login to your site. 

Step 8. Make sure your website is accessible from anywhere in the world.

Many web hosting companies offer free CDN services to their clients. This ensures that your website loads quickly from anywhere in the world, especially if you sell products and services to customers beyond your locale. When choosing a web host, be sure they have a free and/or affordable CDN for their clients so that your website will load quickly for visitors at any locations.

Final Thoughts

The right website can bring you more sales and set you apart from the competition. So, if you want to create a website that will increase your online presence, collaborating with your web designer is a great place to start. By working together, you can create a website that is not only visually appealing, but also easy to use and navigate. Additionally, by making these eight steps as part of web design strategies, you and your web designer can create a website that will attract new customers and help your business grow. They can also help you create content that is optimized for search engines, so your business is more visible on the internet.